9/12 Req: Adam Penenberg, "Searching for The New York Times"

http://www.wired.com/news/culture/0,1284,64110,00.html

How can the mighty New York Times, which considers itself America's paper of record, be the paper of record in cyberspace when its articles barely show up on Google? This has to be more than just a slight irritation to the Times, because search engines play a key role: They collate information, and on the Internet there's a whole lot of that, often too much. (Hence the term data smog.) In essence, they act as informational portals. So if you're trying to get the dope on your favorite author, hip-hop MC or representative, or learn more about an important issue dominating the news, your first stop may very well be Google.